Sakura T Verdino
Sakura (Tateiwa) Verdino is a visual designer based in NYC, specializing in graphic design, branding, art direction, web and print design.
PROJECTS
Sakura (Tateiwa) Verdino is a visual designer based in NYC, specializing in graphic design, branding, art direction, web and print design.
PROJECTS
littleKin
INFOAbout
Branding, Package Design, Art Direction
Team: Evangeline Joo, Megan Doty
Photography: Hannah Schwob, Sarah Hopp
littleKin, a sub-brand of Kinship, supports new puppy and kitten parents with expert advice, innovative tools, and exclusive deals. Our creative team designed the logo, website, packaging, and welcome box collateral. We also organized two photoshoots—one with a whimsical, game board-inspired theme and another capturing the lifestyle of young pet parents at home.
Pride Campaign with Sotheby’s
Design
Team: Will Mayer, Sunny Lee, Vanina Kim, Connor Kelly
In celebration of Pride, Equinox presented Forms of Intimacy, a photography exhibit and online auction showcasing works from both established and emerging photographers within the LGBTQIA+ community. Hosted by Sotheby’s, 100% of the proceeds benefited Camp Felix PRIDE, a summer camp for LGBTQIA+ youth in the NYC foster care system.
Branding
Design Team: Evangeline Joo
Shelter Plus is a sub-brand of Adopt a Pet, where shelters collaborate with brands like Pedigree and IAMS to provide discounted food for new pet parents.
Our creative team developed a fresh visual system, including a new logo, typography, color palette, photography direction, and patterns, ensuring a unique and cohesive identity while staying true to Adopt a Pet's brand.
Art Direction
Team: Vanina Kim, Connor Kelly, Toshihisa Moriishi
Each quarter, a photo shoot was held to showcase new products for Equinox The Shop website. Our team developed the concept, providing art direction, casting talent, and designing the final executions, including social media posts and email campaigns for the featured products.
Design
Team: Evangeline Joo, Megan Doty, Kajri Popat
I designed a range of creative assets to elevate Kinship’s brand presence across digital and print. This includes social media content, email templates, stickers and campaign initiatives that reinforce brand identity and engagement.
Design
Team: Will Mayer, Sunny Lee, Naomi Shultz, Erwin Sanvictores, Vanina Kim, Blake Morrison
"We Don’t Speak January" was a campaign launched on January 1st, 2023, where Equinox rejected new memberships to challenge the influx of people joining gyms on New Year’s Day. Featured in the New York Times, OOH, and window displays in cities like New York, Los Angeles, and London, the campaign garnered over 2.5 billion organic impressions, set a new web traffic record, and marked the company’s strongest start to a year.
Design
Team: Sunny Lee, Naomi Shultz, Jordan Vouga
Equinox sought to rebrand its design system, and our creative team led the refresh—selecting and customizing a new typeface, redefining the grid system, and refining logo lockups. To demonstrate the adaptability of the new system, we applied it across key touchpoints, including business cards, letterheads, shop tags, OOH, gift boxes, and publications. Additionally, we developed new Figma-based email templates to enhance consistency and streamline production efficiency.