Adopt a Pet Shelter Plus
Shelter Plus is a new sub-brand of Adopt a Pet, where shelters collaborate with brands like Pedigree and IAMS to provide discounted food for new pet parents.
Our creative team was tasked with designing a fresh visual system for Shelter Plus, which included a new logo, typography, color palettes, photography direction, and shapes/patterns. While staying true to the identity of the parent brand (Adopt a Pet), we made sure to create something unique and cohesive for Shelter Plus.
Shelter Plus is a new sub-brand of Adopt a Pet, where shelters collaborate with brands like Pedigree and IAMS to provide discounted food for new pet parents.
Our creative team was tasked with designing a fresh visual system for Shelter Plus, which included a new logo, typography, color palettes, photography direction, and shapes/patterns. While staying true to the identity of the parent brand (Adopt a Pet), we made sure to create something unique and cohesive for Shelter Plus.
Adopt A Pet | 2024-2025 Design




















Team: Evangeline Joo