Equinox The Shop

For each quarter throughout the year, there is a photo shoot for new products that will be sold on the Equinox The Shop website. My role is to come up with the concept, art direction, talent casting, and design the final executions such as social media posts and emails for the products.

Social executions (Instagram story)

Concepting moodboards, pose references

Behind the scene

Art Direction: Vanina Kim, Connor Kelly, Sakura T Verdino
Design: Connor Kelly, Sakura T Verdino

Photography: Brendan Wixted

Creative Directior: Will Mayer

Producer: Delia Liu