Adopt a Pet Shelter Plus
Shelter Plus is a new sub brand of Adopt a Pet, where shelters partner with brands such as Pedigree and IAMS to continue providing discounted food for shelters new pet parents.
Our creative team was asked to design a new visual system for Shelter Plus, including logo, typography system, color palettes, photography directions, shapes and patterns that stay cohesive to the parent brand (Adopt a Pet), yet new and unique.
Brand Guideline - 1. Logo
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Brand Guideline - 2. Typography
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Brand Guideline - 3. Color
Brand Guideline - 4. Photography
Brand Guideline - 5. Stickers, Shapes, Patterns
Brand Guideline - 6. Applications
