Sincere.
Sincere is a house of brand that is made for those who seek the truth.Sincere.




The target audience is anyone who is seeking the truth, but especially for working age women (age 21-60), in any ethnicity.

The logo reflects the simplicity and genuineness, using a typeface without alteration. The font is simple yet unique, which represent how the brand supports diversity.
The hero color of the brand enhances organic and natural essene. The coor is also one of the skin tone palettes, which represent the brand being inclusive to any ethnicity.
The hero color of the brand enhances organic and natural essene. The coor is also one of the skin tone palettes, which represent the brand being inclusive to any ethnicity.









