Soul Spotlight is a series of social media posts on Equinox+ account that highlights SoulCycle instructors all around the country. We created a design system that accomodates various instructor photos, profiles and their class schedules. The style of the design reflects both Equinox and SoulCycle branding.
Creative Direction Explorations
Design: Sunny Lee, Sakura Verdino
Copy Writing: Leah Bhabha