SoulCycle Spotlight
Soul Spotlight is a series of social media posts on Equinox+ account that highlights SoulCycle instructors all around the country. We created a design system that accomodates various instructor photos, profiles and their class schedules. The style of the design reflects both Equinox and SoulCycle branding.
![](https://freight.cargo.site/t/original/i/9a26c8a705b553c49d26f208948e04629b82485f3f676a416678c1cdf6dd71b5/SOUL_SPOTLIGHT_STORY_MOCK.jpg)
Creative Direction Explorations
![](https://freight.cargo.site/t/original/i/4fdf582a99f7bde7ce3a6e638fb99b1570a410dc79b898e19986dcbf6c81e229/Soul-Spotlight--Creative-WIP.jpg)
![](https://freight.cargo.site/t/original/i/43fb92cca51f088cd2fc17f669ab37aa86dbf0ced42e4d4cf1cd81ded31516b4/Soul-Spotlight--Creative-WIP-1.jpg)
![](https://freight.cargo.site/t/original/i/7c644cc8ed9f58ec7a904f8209017e5bc40089a5da2a5d673f8f9dcc10bbf0b6/Soul-Spotlight--Creative-WIP-2.jpg)
![](https://freight.cargo.site/t/original/i/05867cc0fb9996f4aa2388f57368158d19c2ec8e6ba9e2eb45f1d949e58ccbe0/soul_explore_directions.png)