The Shop at Equinox
For each quarter throughout the year, there is a photo shoot for new products that will be sold on the Equinox The Shop website. My role is to come up with the concept, art direction, talent casting, and design the final executions such as social media posts and emails for the products.
Art Direction: Vanina Kim, Connor Kelly, Sakura T Verdino
Design: Connor Kelly, Sakura T Verdino
Photography: Brendan Wixted
Creative Directior: Will Mayer
Producer: Delia Liu