Equinox | Brand Refresh
Design
Team: Sunny Lee, Naomi Shultz, Jordan Vouga
Equinox sought to rebrand its design system, and our creative team led the refresh—selecting and customizing a new typeface, redefining the grid system, and refining logo lockups. To demonstrate the adaptability of the new system, we applied it across key touchpoints, including business cards, letterheads, shop tags, OOH, gift boxes, and publications. Additionally, we developed new Figma-based email templates to enhance consistency and streamline production efficiency.