Sakura T Verdino


Sakura (Tateiwa) Verdino is a visual designer based in NYC, specializing in graphic design, branding, art direction, web and print design.

PROJECTS

littleKin
Forms of Intimacy
Shelter Plus 
The Shop at Equinox
Kinship
We Don’t Speak January
Equinox Brand Refresh

INFO

About
LinkedIn
studiosakurat@gmail.com


Equinox | We Don’t Speak January
Design 

Team: Will Mayer, Sunny Lee, Naomi Shultz, Erwin Sanvictores, Vanina Kim, Blake Morrison
"We Don’t Speak January" was a campaign launched on January 1st, 2023, where Equinox rejected new memberships to challenge the influx of people joining gyms on New Year’s Day. Featured in the New York Times, OOH, and window displays in cities like New York, Los Angeles, and London, the campaign garnered over 2.5 billion organic impressions, set a new web traffic record, and marked the company’s strongest start to a year.