Association: Form and Culture
How do people associate
aesthetic and culture
? How does change in form affect viewer’s perspectives?
This book is a collection of images people associated to each letterform distorted from
Replacing well-known logo lockup fonts with
: Do they still have the same voice and function?
(1)Association: Form and Culture
(3)Breaking a Stereotype(Outcome1)
(4)Deconstructed Stereotype (Outcome2)
(A)Research: Swapping Perspectives
(B)Research: History of
(C)Research: Urgency - covid19
for the project presentation video, featured on
NYCxDesign Student Showcase 2020