Association: Form and Culture
How do people associate aesthetic and culture? How does change in form affect viewer’s perspectives?
This book is a collection of images people associated to each letterform distorted from Chop Suey.
![](https://freight.cargo.site/t/original/i/eabaab42c185b5b79cc38b85e9280b3ff755db27ecb3c3881f4370fd203dd38d/culture-association-book-mock.gif)
![](https://freight.cargo.site/t/original/i/f17fbe9ed5116749d1a026f344f98e819a975bb0c29d641729bf12874a2940b5/S-dictionary-french-fold3.jpg)
![](https://freight.cargo.site/t/original/i/a00b4a92debfc1d78e523b0b16674bbb869f99033565af6b5453a4cf29d0e416/S-dictionary-french-fold4.jpg)
![](https://freight.cargo.site/t/original/i/e890823b60fed8ca69a8d3a64736c7425d235c040913ebcd9d5b28783a0f0888/S-dictionary-french-fold6.jpg)
![](https://freight.cargo.site/t/original/i/19148acd46cedbecda9d9c9236fa42bb224912b392f522c4d4d838f080ddb55f/S-dictionary-french-fold8.jpg)
![](https://freight.cargo.site/t/original/i/fa7ae8e6bafb522974251f3a66b97661df54bc55cb7a03c3dfb1983e6bb971db/S-dictionary-french-fold10.jpg)
![](https://freight.cargo.site/t/original/i/8b17bd3311c0ede5db4763630f5a9ec8b6842b4b8b0e370454fb57fd565e0d62/S-dictionary-french-fold11.jpg)
![](https://freight.cargo.site/t/original/i/778ee2c0b3e80fd3b9fffa5f18229446a5f6a835a348187cccb02508af8bb088/S-dictionary-french-fold15.jpg)
![](https://freight.cargo.site/t/original/i/88cf9c039e3d64c0391247b9402d63f74280e28e525b9cf68dfcc640c462b6c7/S-dictionary-french-fold16.jpg)
![](https://freight.cargo.site/t/original/i/611d21efdec2bc5c6ced10875f82c6891afc8dc3431375cb44415363fda955ee/S-dictionary-french-fold17.jpg)
Replacing well-known logo lockup fonts with Chop Suey : Do they still have the same voice and function?
![](https://freight.cargo.site/t/original/i/6aeea21de1e3c0de161041da41f9e011ee26fc09bb15834f768e0fabf658903a/logo-font-swap.jpg)
![](https://freight.cargo.site/t/original/i/b20d7c13ec062adb357451c10f001dcb5f7e9678aebe2d113f521442f5c484a9/logo-font-swap2.jpg)
![](https://freight.cargo.site/t/original/i/1467252bb19cc953c2179d81624c65063c41da784a8da2bcc92d0850a4a0888f/logo-font-swap3.jpg)